Average Order Value Average revenue per attributed conversion.

Average Order Value ($) = Attributed Revenue / Conversions

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.

Click CPA ($) = Spend / Click Conversions

Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.

Click return on advertising spend: Your profit per dollar spent, generated from conversions that happen after someone clicks your ad.

Click ROAS (x) = Click Revenue / Cost

The sum of clicks of all kinds of ads and emails.

Click-through conversion (CTC). A goal completion that happens after someone clicks your ad.

Conversions Total. Conversions (count) = View Conversions + Click Conversions

Cost associated to all kinds of ads and emails.

Cost per acquisition. Your average spend per conversion.

CPA ($) = Spend / Conversions

Cost per click. Your average spend for one click.

CPC ($) = Spend / Clicks

Cost per mille. Cost per one thousand ad serves.

CPM ($) = Spend / Impressions * 1000

Click-through conversion rate. The percentage of clicks that resulted in a click-through conversion.

CTC Rate (%) = Click Conversions / Clicks * 100

Click-through rate. The percentage of ad serves that were clicked.

CTR (%) = Clicks / Impression * 100

The sum of the number of ad impressions and the number of unique-by-session email opens collected.

Influenced Revenue.

Revenue touched or assisted by an ad but not attributed due to the current attribution model.

Influenced Conversions.

A conversion touched or assisted by an ad but not attributed due to the current attribution model.

Revenue (amount) = View Revenue + Click Conversions

Return on advertising spend: Your profit per dollar spent on ads.

ROAS (x) = (Click Revenue + View Revenue) / Cost

Cost-per-view acquisition: Your average spend for a conversion that happens after someone views your ad.

View CPA ($) = Cost / View Throughs

View-through conversion (VTC). A goal completion that happens after someone views your ad, but does not click.

View return on advertising spend: Your profit per dollar spent, generated from conversions that happen after someone views your ad.

View ROAS (x) = View Revenue / Cost

View-Attributed Revenue. Total earnings when someone views your ad and converts.

View-through conversion rate: The percentage of impressions that resulted in a view-through conversion.

VTC Rate (%) = View Throughs / (Impressions + Opens) * 100