AdrollConversionsByDate

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FIELDS
averageOrderValue (AdrollDecimal)

Average Order Value Average revenue per attributed conversion.

Average Order Value ($) = Attributed Revenue / Conversions

clickCPA (AdrollDecimal)

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.

Click CPA ($) = Spend / Click Conversions

clickRevenue (AdrollDecimal)

Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.

clickROAS (AdrollDecimal)

Click return on advertising spend: Your profit per dollar spent, generated from conversions that happen after someone clicks your ad.

Click ROAS (x) = Click Revenue / Cost

clicks (AdrollDecimal)

The sum of clicks of all kinds of ads and emails.

clickThroughs (AdrollDecimal)

Click-through conversion (CTC). A goal completion that happens after someone clicks your ad.

conversions (AdrollDecimal)

Conversions Total. Conversions (count) = View Conversions + Click Conversions

cost (AdrollDecimal)

Cost associated to all kinds of ads and emails.

cpa (AdrollDecimal)

Cost per acquisition. Your average spend per conversion.

CPA ($) = Spend / Conversions

cpc (AdrollDecimal)

Cost per click. Your average spend for one click.

CPC ($) = Spend / Clicks

cpm (AdrollDecimal)

Cost per mille. Cost per one thousand ad serves.

CPM ($) = Spend / Impressions * 1000

ctcRate (AdrollDecimal)

Click-through conversion rate. The percentage of clicks that resulted in a click-through conversion.

CTC Rate (%) = Click Conversions / Clicks * 100

ctr (AdrollDecimal)

Click-through rate. The percentage of ad serves that were clicked.

CTR (%) = Clicks / Impression * 100

date (AdrollDate)

Reporting data by date in the given range.

impressions (AdrollDecimal)

The sum of the number of ad impressions and the number of unique-by-session email opens collected.

influencedRevenue (AdrollDecimal)

Influenced Revenue.

Revenue touched or assisted by an ad but not attributed due to the current attribution model.

influencedThroughs (AdrollDecimal)

Influenced Conversions.

A conversion touched or assisted by an ad but not attributed due to the current attribution model.

revenue (AdrollDecimal)

Revenue (amount) = View Revenue + Click Conversions

roas (AdrollDecimal)

Return on advertising spend: Your profit per dollar spent on ads.

ROAS (x) = (Click Revenue + View Revenue) / Cost

viewCPA (AdrollDecimal)

Cost-per-view acquisition: Your average spend for a conversion that happens after someone views your ad.

View CPA ($) = Cost / View Throughs

viewRevenue (AdrollDecimal)

View-through conversion (VTC). A goal completion that happens after someone views your ad, but does not click.

viewROAS (AdrollDecimal)

View return on advertising spend: Your profit per dollar spent, generated from conversions that happen after someone views your ad.

View ROAS (x) = View Revenue / Cost

viewThroughs (AdrollDecimal)

View-Attributed Revenue. Total earnings when someone views your ad and converts.

vtcRate (AdrollDecimal)

View-through conversion rate: The percentage of impressions that resulted in a view-through conversion.

VTC Rate (%) = View Throughs / (Impressions + Opens) * 100

DEPRECATED FIELDS
REQUIRED BY
AdrollConversions

Contains reporting metric data for attributions, deliveries by audience conversion.

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