AdrollConversions

Contains reporting metric data for attributions, deliveries by audience conversion.

FIELDS
audienceDuration (Int!)

The duration in days of the audience.

audienceEID (String!)

The unique identifier of the audience.

audienceIsActive (Boolean!)

True if the audience is active.

audienceName (String!)

The name of the audience.

averageOrderValue (AdrollDecimal)

Average Order Value Average revenue per attributed conversion.

Average Order Value ($) = Attributed Revenue / Conversions

byDate ([AdrollConversionsByDate!]!)

Reporting data by date in the given range.

clickCPA (AdrollDecimal)

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.

Click CPA ($) = Spend / Click Conversions

clickRevenue (AdrollDecimal)

Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.

clickROAS (AdrollDecimal)

Click return on advertising spend: Your profit per dollar spent, generated from conversions that happen after someone clicks your ad.

Click ROAS (x) = Click Revenue / Cost

clicks (AdrollDecimal)

The sum of clicks of all kinds of ads and emails.

clickThroughs (AdrollDecimal)

Click-through conversion (CTC). A goal completion that happens after someone clicks your ad.

conversions (AdrollDecimal)

Conversions Total. Conversions (count) = View Conversions + Click Conversions

cost (AdrollDecimal)

Cost associated to all kinds of ads and emails.

cpa (AdrollDecimal)

Cost per acquisition. Your average spend per conversion.

CPA ($) = Spend / Conversions

cpc (AdrollDecimal)

Cost per click. Your average spend for one click.

CPC ($) = Spend / Clicks

cpm (AdrollDecimal)

Cost per mille. Cost per one thousand ad serves.

CPM ($) = Spend / Impressions * 1000

ctcRate (AdrollDecimal)

Click-through conversion rate. The percentage of clicks that resulted in a click-through conversion.

CTC Rate (%) = Click Conversions / Clicks * 100

ctr (AdrollDecimal)

Click-through rate. The percentage of ad serves that were clicked.

CTR (%) = Clicks / Impression * 100

impressions (AdrollDecimal)

The sum of the number of ad impressions and the number of unique-by-session email opens collected.

influencedRevenue (AdrollDecimal)

Influenced Revenue.

Revenue touched or assisted by an ad but not attributed due to the current attribution model.

influencedThroughs (AdrollDecimal)

Influenced Conversions.

A conversion touched or assisted by an ad but not attributed due to the current attribution model.

revenue (AdrollDecimal)

Revenue (amount) = View Revenue + Click Conversions

roas (AdrollDecimal)

Return on advertising spend: Your profit per dollar spent on ads.

ROAS (x) = (Click Revenue + View Revenue) / Cost

summary (AdrollConversionsSummary!)

Summarizes the reporting data for the given date range.

viewCPA (AdrollDecimal)

Cost-per-view acquisition: Your average spend for a conversion that happens after someone views your ad.

View CPA ($) = Cost / View Throughs

viewRevenue (AdrollDecimal)

View-through conversion (VTC). A goal completion that happens after someone views your ad, but does not click.

viewROAS (AdrollDecimal)

View return on advertising spend: Your profit per dollar spent, generated from conversions that happen after someone views your ad.

View ROAS (x) = View Revenue / Cost

viewThroughs (AdrollDecimal)

View-Attributed Revenue. Total earnings when someone views your ad and converts.

vtcRate (AdrollDecimal)

View-through conversion rate: The percentage of impressions that resulted in a view-through conversion.

VTC Rate (%) = View Throughs / (Impressions + Opens) * 100

DEPRECATED FIELDS
REQUIRED BY
AdrollConversionResult

Groups reporting metric data for conversions.

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